Norman Y. Mineta Leadership Institute
The Norman Y. Mineta Leadership Institute was launched in October 2006 in honor of Secretary Mineta’s lifetime achievements in exemplifying and promoting civic participation and public service. The institute focuses on launching a series of weekend-long leadership training for nonprofit staff, community leaders and volunteers in various cities across the country.
One focus of these trainings to increase the leadership and organizing capacity of the Asian American and Pacific Islander (AAPI) community by equipping leaders with the tools necessary to engage Asian American and Pacific Islander communities in successful electoral campaigns. The Norman Y. Mineta Institute trains participants on the foundations of non-partisan electoral campaigns, leadership skills needed to be a well rounded civic leader as well as provides participants with strategies specific to working with AAPI communities, fulfilling an unmet need in the Asian American and Pacific Islander communities.
To achieve this vision, the training will focus on three areas:
Provide a framework for civic engagement and political organizing
- To provide a political framework regarding the importance of electoral organizing for Asian American & Pacific Islander communities.
- To deepen our political analysis of Asian Americans and Pacific Islanders voters in our political system.
Provide participants with organizing tools to effectively build civic engagement programs
- To provide tools that foster our communities’ knowledge of outreach in order to create and implement effective voter registration, education, and mobilization programs.
- To support and nurture the next generation of leaders and volunteers
Increase and encourage regional partnerships
- To provide a forum to share successful organizing models and lessons learned from local partners.
- To develop a strategic plan focused on building capacity for the organizations to contribute to this joint effort.
Preparing for a full count in 2020:
Once every 20 years, there is an overlap of the Census and the Presidential Election. 2020 is one of those years, and the AAPI community will face challenges in ensuring they are counted and represented not only in the Presidential elections but also in the 2020 Census.
Due to the unusual overlap of the census and a Presidential election, APIAVote is providing extra assistance than years past in order to help Get-Out-The-Count for the 2020 Census and make sure communities are prepared for the Presidential election year.
This year's training will consist of two tracks, one in the morning and another in the afternoon:
- The morning track will focus on training a smaller group of organizers to brush-up on voter registration, volunteer recruitment, and tactics on mobilizing and getting out the AAPI vote.
- During the afternoon track, we aim to recruit over 100+ community leaders and volunteers and cover messaging and mobilization around the 2020 Census.
- Introduction to Census and Lessons Learned from 2010
- Become an expert and learn how to answer frequently asked questions and scenarios faced by our community
- How to effectively recruit volunteers and train future leaders
- How to talk about census & its impact
- Breakouts to share best practices & strategies for ethnic-specific working groups as we develop a regional outreach plan
Through this training, participants will learn about national and regional voting trends, engage in interactive workshops, and contribute in local planning sessions. They will also receive the nuts and bolts of running an effective voter mobilization program and how to incorporate civic participation into an organization’s existing programs and structure. Components of the training include the development of voter registration, education and outreach plans,voter mobilization, incorporating strong communications components, rules and regulations for 501(c)3 organizations, how to design and conduct evaluations and learn how measure programs and its impact.